Shraddha Kapoor, the new face of Neutrogena

On March 27, 2025, Neutrogena, a popular skincare brand, announced Bollywood star, Shraddha Kapoor as its new face and brand ambassador in India. This move is part of the brand’s latest marketing strategy. Along with this, Neutrogena launched its new Hydro Boost Sunscreen SPF 50. It is designed to provide effective sun protection and deep hydration.

Neutrogena has added a new Sunscreen SPF 50 to its Hydro Boost range. It protects against UVA, UVB, and long-UVA rays while offering up to 12 hours of hydration. Enriched with Hyaluronic Acid, Pro-Vitamin B5 and a Vitamin C and E complex, it is clinically tested. The formula hydrates the skin without leaving a white cast or greasy feel.

Speaking about the brand’s new proposition, Manoj Gadgil, business unit head, essential and skin health and beauty and VP marketing, Kenvue mentioned, “At Neutrogena, we aim to democratize skincare and empower consumers with the knowledge to make informed choices without unnecessary trade-offs or compromises. By innovating and rethinking what is possible, Neutrogena has consistently created superior beauty experiences backed by science. The launch of Hydro Boost Sunscreen is another example of advanced formulations delivering powerful results and efficacy. In this journey, we are delighted to onboard Shraddha Kapoor as our new brand ambassador for Neutrogena. Shraddha represents everything we stand for—real beauty, authenticity, and trust.”

While speaking about joining Neutrogena’s ‘Beauty with No Compromise’ movement, Shraddha Kapoor mentioned, “I am thrilled to partner with Neutrogena, a brand that I have used. For me, beauty and skincare should be simple yet effective and backed by science. I am excited to join Neutrogena in its mission to empower women to make informed choices with no compromises. In a world dominated by infinite information, skincare trends, ingredients, and regimes, it’s easy to get confused. My mantra is to keep it simple, follow science and use derm-backed products, and that's when beauty to a science comes to life.”