In 2014, some journalists suggested that society had reached "peak beard," based on a study from Australia. The research indicated that as beards became more common, they were perceived as less attractiveand clean-shaven faces were preferred by people. However, current trends suggest that facial hair remains popular. Today, beards are widely accepted in professional settings, a shift from earlier decades when they were often considered inappropriate in the workplace. The convenience of not shaving daily appeals to many. The term "peak beard" now refers less to a decline in popularity and more to how individuals can maintain and care for their facial hair effectively. To do this, using the right grooming products is essential.
How to take care of your beard
Wash with a good cleanser:A recent study by Manchester University found that 47% of tested beards contained traces of dirt and impurities. This highlights hygiene concerns linked to facial hair. Unlike head hair, beard hair is coarser, wirier and turns grey more quickly. It can trap food, bacteria from frequent phone contact, and even parasites. Before using regular shampoo or body wash on your beard, be aware that many contain sulphates that can strip natural oils and dry out your skin. This can lead to beard dandruff and rough, brittle hair. Instead, use a gentle face wash or a specialised beard cleanser.
Exfoliate:To prevent beard dandruff, especially in winter, exfoliate regularly. Use a natural, microbead-free face scrub or a facial brush to clean deep into the beard and soften the hair.
Condition:The skin beneath your beard needs care just as much as the hair itself. Beard oils help moisturise both, while also leaving a pleasant scent. Beard balms offer similar conditioning benefits and provide light hold, making them ideal for shaping longer beards. For shorter beards, use a dedicated moisturiser that hydrates the skin without making the hair greasy.
Brush it:Spend a few minutes each day combing your beard. This boosts blood flow and promotes healthy growth. It also spreads natural oils evenly, improving the beard's condition. For longer beards, combing after applying products helps reduce tangles, breakage and matting.
Trim it: A good beard trimmer can save time and effort. If electric trimmers are not for you, visiting a salon every four to six weeks is a good alternative. It helps maintain your beard’s shape and length and often includes extras like a hot towel treatment and grooming advice.
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